Got home from a hard day of work and decided to play some BF3. To my surprise I saw that as a premium member I have new assignments and camos to play for. Giving me another reason to dive an additional 20 hours of online gameplay. Just to imagine there will be more awesome swag coming my way for BF3. Most games usually just give you lame maps cough *MW3* but add some very cool swag to tease the noobs with. It is nice to knife a noob and have my tags all in your face taunting you as you die. So if you was to ask me if buying the premium membership is worth it I would say definitely yes.